About the property
The Sheraton DFW Airport Hotel is located in the Dallas suburb of Irving, Texas at the nation’s fourth most active airport and is near the Dallas Fort Worth Metroplex corporate hub. Stratford oversaw approximately $7 million ($23,000 per key) in total capital expenditures which allowed the Property to increase ADR and Occupancy and bridge the gap that existed within the competitive set. This strategic investment of capital allowed the Property to increase profitability by attracting a larger share of transient and group room nights. The future earnings dramatically improved with these upgrades and the recent construction of a new lobby bar greatly increased the Food and Beverage Department’s profitability.
Location
Irving, Texas
Acquisition Price
$13 Million
Deal Sourcing
Broken Process
Hold
4 Years
Sale Value
$46 Million
Returns
38.4% LIRR
2.38x MOIC
Value Creation
Invested $7 million in renovations
Termination of union collective bargaining agreement
Restructuring of new sales and marketing team with top-line revenue focus
Rightsizing of operational team while driving operational efficiencies
Nominated for Starwood’s “Renovation of the Year”
